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How to transition from Marketing into Consulting

 
#1 How to transition from Marketing into Consulting
01/02/2004 07:21

Mel

Hi,

I am seeking helpful advice in how to gain entry into strategy consulting with an IT marketing background. I have already completed my MBA and have noticed that there is a strong preference to recruit individuals from backgrounds of law and finance.

Looking for assistance in how to overcome this barrier.

Thanks in advance. Mel

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#2 Re: How to transition from Marketing into Consulting
04/02/2004 21:13

P

Hi Mel,

Just as I thought I was the only person in this situation...then I read your message!

Consulting, within the strategic field in particular, is a career path that I would like to pursue, but like you I have a very strong academic background in Marketing, and a few years I.T/Technology industry exposure. I have also completed my MBA recently,fortunately, I managed to major in Marketing and Strategy. My professional experience was in Marketing for a major US technology company, but when applying for consulting posts, I gave the impression that I was mostly involved with the strategic side of Marketing i.e. marker size, market share, competitor profiling, industry analysis, research blah blah blah - this does link somewhat with what you might expect when pursing a path in strategic consulting. As I have an interest in the technology environment, I decided to apply for a position with a technology related consulting firm (Accenture). From my understanding they have several routes into consulting, one of those being in Strategy and Business Architecture (can't spell!?!), for which I am applying. I am already at the 2nd stage of interviews. Their reputation is sound, the training is sound, and they provide the best route (for me anyway) to get into strategic consulting!

Hope this helps!

Cheers,

P

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#3 Re: How to transition from Marketing into Consulting
05/02/2004 03:30

A

So good to see that this exixts ! I am also considering a move from marketing to consulting and I'm about to complete my Executive MBA. Good luck guys, you're not alone on this bumpy road ! Looking forward to reading from you after your interviews ...

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#4 Re: How to transition from Marketing into Consulting
05/02/2004 20:10

MJN

Hi, I've just been reading the thread of this conversation, and all of you have completed or are about to complete an MBA. I'm also looking to move from Marketing (Wireless Telco background) into Consulting, with three years experience (joined straight from university, after completing a Bachelors degree). Having spoken with a few contacts in the industry, most recommend waiting until I've done an MBA before moving - What are other people's views on this?

Many thanks, MN.

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#5 Re: How to transition from Marketing into Consulting
07/02/2004 09:58

Mel

Hi P,

Thanks for your advice. It certainly helps to see that the transition is possible :)

Good luck with the next round.

Regards,

Mel

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#6 Re: How to transition from Marketing into Consulting
11/02/2004 22:01

K

Thanks for your advice on this. I'm in the same boat. Had experience in market research and CRM consulting, and am taking MBA. Would like to transit into strategy consulting!

good luck to all.

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#7 Re: How to transition from Marketing into Consulting
25/02/2004 19:53

P

Hi all...great news (for me anyway!)...i was offered a position with Accenture (Business Consulting), so looks like i've got my foot in the door in transitioning from marketing to consulting. I start on monday, but will no doubt keep you informed of my thoughts of the consulting environment. My general advice is to look for as many opportunities as possible, and know why you want to be consulting. An MBA qualification, in my opinion, will also help in the transition.

Cheers, and all the best!

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#8 Re: How to transition from Marketing into Consulting
06/03/2004 08:31

Mel

Hi P,

Congratulations!! Fantastic news about Accenture. Would like to hear how it works out for you.

All the best.

Cheers,

Mel

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