As a consultant with 10 years experience in diverse verticals focusing on IT consulting I now find myself a specialist in marketing supply chain consulting. What is this? In a nutshell it is the business case for a marketing services platform in the global enterprise. Other terms now in circulation are marketing operations management (MOM) and marketing resource management (MRM). Are you as consultants aware of this area? Is it being spoken about in your circles? Are there opportunities that you know of?