I've never understood the obsession some companies have with sport. Remember "On Digital"? Their biggest claim being that they have "more live football than Sky"? Frankly that was, for me, an advert to use Sky actually. The same goes with BT - do they really think people are so stupid that they think they get "free" sports channels with their broadband connection when there is huge publicity in the papers around the eye-watering sum that the same company has paid to get the "rights" to broadcast that garbage? Of course not, it's factored into the price (in the long term, it has to be). If I'm trying to buy broadband, I want broadband - not broadband and a load of other junk (sports channels) they've chucked into my shopping cart too. Imagine if you went to buy your groceries and they insisted on giving you a "free" wardrobe of clothes and somehow the price of the groceries went up. I just can't believe some of the decisions these big companies make!
Firstly, it a sample case question - lol.
There's more to it. But you are right, it's a bloody stupid thing to do. You should try working out some of the maths behind it. Utter nonsense. Actually, BT Sport was only given free for a time, now it's encrypted.
There are better ways to regain customers lost to the likes of Sky. But of course, as I was told off once, "You're not English, what do you know, what value can you add?", I'll sit back and watch it unfold - rofl!!!