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Most 'creative' and 'innovative' MC firm?

 
#1 Most 'creative' and 'innovative' MC firm?
01/08/2013 17:43

Japes

Which firms offer truly innovative and creative solutions to their clients?

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#2 RE: Most 'creative' and 'innovative' MC firm?
02/08/2013 08:57

Bushy Eyebrow Partner to Japes (#1)

all of them

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#3 RE: Most 'creative' and 'innovative' MC firm?
02/08/2013 11:02

Charliefleabag to Japes (#1)

Mine

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#4 RE: Most 'creative' and 'innovative' MC firm?
02/08/2013 13:15

shlobadov to Japes (#1)

creative in inverted commas?

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#5 RE: Most 'creative' and 'innovative' MC firm?
02/08/2013 13:31

Japes to Bushy Eyebrow Partner (#2)

all of them

I meant in a comparative context.

From what i can gather, BCG seems to take the most bespoke and creative approach of MBB. Are you aware of any smaller firms that take this style further?

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#6 RE: Most 'creative' and 'innovative' MC firm?
02/08/2013 14:17

Japes to shlobadov (#4)

creative in inverted commas?

Perhaps I have flawed conception of creativity and how it translates as a tool of tangible utility in the MC sector.

My perception of creativity is the capacity to think beyond the commonly shared frameworks of cognition. True creativity in my opinion occurs when information, ideas and conceptual structures take on abstract form and are subconsciously re-worked and synthesised; essentially drawing new perspectives and idea's from the peripherals of the conscious mind.

Innovation in my opinion is a product of analytical deduction which makes use structures of empirical evidence to develop a new perspective on how things are. Innovation is a product of a widely shared cognitive process.

There is a fundamental difference between creativity and innovation. Generative creativity can be refined with a structure or framework of evidence. Innovation is born from evidence.

I put creative in inverted commas due to the fact that I get the impression that some firms use a purely statistical and experiential framework to solve problems, whilst they can produce undoubtedly effective solutions I wouldn't necessarily refer to them as product of creativity.

Ps. I retract the inverted commas on innovative.

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#7 RE: Most 'creative' and 'innovative' MC firm?
02/08/2013 14:18

Japes to Charliefleabag (#3)

Mine

Who are you with?

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#8 RE: Most 'creative' and 'innovative' MC firm?
05/08/2013 17:36

Bushy Eyebrow Partner to Japes (#7)

Wow, u should get a slot in the sunday times magazine (in the magazine with all the feminist articles)

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