I have a Masters in Computer Applications. I joined a world class company as a Business Analyst. I moved to a very small company after 15 months to understand the inside of sales process. My designation though is of a lower cadre one at my new job, the work has been different. I am just starting to learn on prospect analysis and manage internet marketing for the company. I would like to see myself positioned as a Brand Management Professional or a Product Management Professional. These are the only two areas that interest me and those which correlate career to my dream, goal and ambition in life.
How can I mould my career since i never worked on my domain (which is software) ? Will this be a drawback ?
I am currently involved in doing a Post Graduate Diploma in Finance and Marketing on a part-time.
Would you suggest that I would have to detour back to Software and gather domain expertise to see any progress in my career in the Business side of Software ?
Thanks and Regards