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How to become a Brand / Product Management Professional

 
#1 How to become a Brand / Product Management Professional
10/12/2004 05:47

Leena Narayanan

Hi,

I have a Masters in Computer Applications. I joined a world class company as a Business Analyst. I moved to a very small company after 15 months to understand the inside of sales process. My designation though is of a lower cadre one at my new job, the work has been different. I am just starting to learn on prospect analysis and manage internet marketing for the company. I would like to see myself positioned as a Brand Management Professional or a Product Management Professional. These are the only two areas that interest me and those which correlate career to my dream, goal and ambition in life.

How can I mould my career since i never worked on my domain (which is software) ? Will this be a drawback ?

I am currently involved in doing a Post Graduate Diploma in Finance and Marketing on a part-time.

Would you suggest that I would have to detour back to Software and gather domain expertise to see any progress in my career in the Business side of Software ?

Please advice.

Thanks and Regards

Leena

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#2 Re: How to become a Brand / Product Management Professional
26/02/2005 00:05

John

Leena,

Hope you see this. I have been in Product Management and Marketing for what seems like eons. Key question: are you focusing on commercial products? Are you comfortable in the enterprise or consumer space? Each has its own style of product management. Understand the product development lifecycle. Understand at least two different sales models (Miller-Hyman, Solution Selling e.g.). Software will be a drawback only if you want to manage a software product in a highly competitive market. This is tough and requires a tremendous amount of personal courage, far more so than managing an internal corporate program or project. Your diploma in Finance will serve you well, especially at the Masters level. You will find several other potential doors opening, including industry analysis longer term.

Best of luck to you!

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