I'm a student and could need some help.
Can you tell me the difference between BCG and Mc Kinsey Matrix???
It is urgent!!!
Answer in 10-day MBA book by Steven Silbiger
BCG is a 2 x 2 matrix while the McK one is 3 x 3.
it basically has an intermediate dimension more on both axes...
both are used to evaluate the product offering potential of a company.
I think you can find them both on the companies' sites...
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