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BCG and Mc Kinsey Matrix ????

 
#1 BCG and Mc Kinsey Matrix ????
13/02/2000 17:34

Jana

Hi ...

I'm a student and could need some help.

Can you tell me the difference between BCG and Mc Kinsey Matrix???

It is urgent!!!

Thanks!

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#2 Re: BCG and Mc Kinsey Matrix ????
28/02/2000 14:52

Anonymous

Answer in 10-day MBA book by Steven Silbiger

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#3 Re: BCG and Mc Kinsey Matrix ????
11/10/2002 00:00

huong nguyen

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#4 Re: BCG and Mc Kinsey Matrix ????
29/08/2003 00:00

Filo

BCG is a 2 x 2 matrix while the McK one is 3 x 3.

it basically has an intermediate dimension more on both axes...

both are used to evaluate the product offering potential of a company.

I think you can find them both on the companies' sites...

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