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what's the next merketing label?

 
#1 what's the next merketing label?
02/06/2010 12:46

redtape

so over the years we've flogged reengineering, change, improvement and now everything's been 'transformation' for a while... where do we go from here on the upward marketing curve - 'business transubstantiation'?

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#2 RE: what's the next merketing label?
02/06/2010 15:13

someguy to redtape (#1)

capability uplift. you heard it here first.

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#3 RE: what's the next merketing label?
02/06/2010 15:51

Old soldier to someguy (#2)

capability uplift is a tired old label.

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#4 RE: what's the next merketing label?
02/06/2010 15:52

Anon to redtape (#1)

Progress. Killed.

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#5 RE: what's the next merketing label?
02/06/2010 16:09

R2D2 to Anon (#4)

Chaos Tolerant Process Design (CTPD) - if you know how to do this please drop me a line cos I'm trying to figure out what to tell a client right now

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#6 RE: what's the next merketing label?
02/06/2010 16:14

Old soldier to someguy (#2)

capability uplift is a tired old label.

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#7 RE: what's the next merketing label?
02/06/2010 16:21

Mr Cool to redtape (#1)

Static Entropy Change Control – based on the theory that the major cause of loss of performance in any organisation is the constant change and the uncertainty it creates. Instead an organisation should guard against all change so that the status quo remains. The level of disorganisation gets no worse and over time its static predictable nature allows employees to use their common sense to develop strategies for coping.

In terms of actual delivery, it requires quite a big consultancy team. A PMO/Change Review board needs to be set up with sufficient number of review layers that no project, no matter how promising, can ever be approved. The reviewers need to be external consultants as they need to ensure there is no leakage of good ideas back into the business where well-meaning employees might try and apply the changes without formal sponsorship.

When done well it can be self-fulfilling. The cost of the Review Board is applied as a shared tariff to all projects that are presented and can generally be counted on to turn any NPV negative. As no project moves forward, the entirety of the tariff remains and can then be re-applied to the next proposal ad infinitum.

I understand that the PMO functions at E&Y and Deloitte are quite excited about the potential as they have teams with the required skill set already workign in their practices.

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#8 RE: what's the next merketing label?
02/06/2010 17:15

Old soldier to someguy (#2)

capability uplift is a tired old label.

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#9 RE: what's the next merketing label?
02/06/2010 17:33

billum to Old soldier (#8)

Static Entropy Change Control has been used very effectively in the Lloyds insurance market, which has triumphantly resisted any attempt to change it since the 1700s

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#10 RE: what's the next merketing label?
02/06/2010 17:34

Old soldier to someguy (#2)

capability uplift is a tired old label.

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#11 RE: what's the next merketing label?
02/06/2010 18:53

sm to Old soldier (#10)

@old soldier - in your opinion, is capability uplift a tired old label?

Or did Enter get stuck?

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#12 RE: what's the next merketing label?
03/06/2010 08:37

taxrebate to sm (#11)

if it wasn't tired on the first post, it's certainly well knackered by now...

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