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Better Brand

 
#1 Better Brand
27/05/2010 12:53

Anon

Which would you say is a better brand: Accenture or Ernst & Young?

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#2 RE: Better Brand
27/05/2010 13:31

anon to Anon (#1)

I would go for E&Y. The other one reminds me too much of Tiger Woods being chased down the driveway by a woman trying to hit him with golf clubs because of his cheating ways.

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#3 RE: Better Brand
27/05/2010 13:55

JW to anon (#2)

It has to be Accenture every time: stuffy accountants Vs people with great advertising...besides which I recently had a meeting with Accenture and they had a technologically advanced 'blue-sky thinking suite'...completely superficial, but looked nice.

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#4 RE: Better Brand
27/05/2010 14:29

Anon to JW (#3)

Which one would you prefer to work for as a management consultant?

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#5 RE: Better Brand
27/05/2010 14:33

billum to Anon (#4)

if they were dogs, Accenture would be a staffie while E&Y would be a wheezy labrador

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#6 RE: Better Brand
27/05/2010 15:20

Mars A Day to Anon (#1)

I think it comes down to doodling in the end.. E&Y have a nice ampersand which you can swirl and play around with, or replace with your own version, Acn has that little arrow which you could then extend into more arrow etc.

Decisions decisions.

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#7 RE: Better Brand
27/05/2010 15:22

Anon to billum (#5)

I like Ernst because it doesn't have a vowel yet remains pronouncable. Also sounds like the nose my computer makes when it encounters a serious software fault.

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#8 RE: Better Brand
27/05/2010 15:29

anon to Anon (#7)

Would be a funny line if only "E" wasn't a vowel?!

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#9 RE: Better Brand
27/05/2010 15:37

anon to anon (#8)

Grow up guys!

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#10 RE: Better Brand
27/05/2010 15:45

anon again to anon (#9)

OOOOOOoooooooo! hark at her!

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#11 RE: Better Brand
27/05/2010 15:55

Mr Cool to Anon (#1)

It's a bit like asking which is the best brand, Armani or Gieves & Hawkes? It depends on your values.

Off the cuff I'd say each brand says to me...

Accenture - big, brash, great training for graduates, lot of big IT and outsourcing projects. Minimal empowerment in middle ranks and low level of client engagement (hired to do the plumbing). Good prep for a move into a middle manager IT job at a client. Make partner if you're an animal and sh@ft your mates.

EY - More advisory, smaller more senior engagaments, PWC-looky-likey, Deloitte-wannabee. Bit stuffy, but more chance of upgrading to MBB. Make partner if you're clever and sh@ft your mates.

(Being a bit tongue in cheek - there's the odd clever middle manager at Accenture and I personally know some very geeky EYers))

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#12 RE: Better Brand
27/05/2010 16:15

Mars A Day to Mr Cool (#11)

Maybe E&Y wins because it has more words in the name?

And Deloitte is looking more and more like an Accenture wannabe than EY is looking like a Deloitte wannabe.

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#13 RE: Better Brand
27/05/2010 17:26

What is... Consultant to Anon (#1)

BOOZ&CO

You can't get a better brand name than that...

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#14 RE: Better Brand
27/05/2010 21:03

anon to What is... Consultant (#13)

"BOOZ&CO " ? - Have you got an alcohol problem?

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#15 RE: Better Brand
27/05/2010 21:54

What is... Consultant to anon (#14)

Exactly - how can you get a better brand than that, especially if you love alcohol :)

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#16 RE: Better Brand
28/05/2010 07:56

Anon to What is... Consultant (#15)

Mmmm, booze....

Make mine a pint.

<img src="http://brightyellowblog.files.wordpress.com/2009/08/booze.jpg" </img>

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#17 RE: Better Brand
28/05/2010 08:30

What is... Consultant to Anon (#16)

HAHA :)

I think we've veered completely off the topic but nevermind!

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