Rudgie without seeing your CV all anyone can provide is fairly generic advice, but some pointers to get you in the right direction:
Chronological order please. If you have more than say 10 years experience, then put your career first, then academics (unless you have recently completed an important qualification such as MBA, in which case reverse this order of prominence).
Detail each position by achievement/value add rather than responsibility i.e. what the issue/project was, the problem, your solution or contribution and the positive outcome. If you can quantify the outcome such as 23% increase in retention or £1.5m project sold etc so much the better.
No one - and I mean no one - is interested in your interests outside of work, unless you have done something impressive - climbed Mt Everest for example. Don't tell me you like to read, or for that matter tell me about your family, what you are like as a person, include philosophical quotes etc (seen it done ad infinitum and hate it).
No date of birth - you don't need to tell them and they have no right to ask.
Experience beyond 10 - 15 years, unless very relevant, can be bundled into a single entry with a point that details can be provided.
Do not start your CV with a statement about your 25 years of experience - this makes you look old frankly.
Personal profiles are ok if you actually use it to highlight what's in your CV - again I am not interested in being told you are a dynamic project shaper and rainmaker with 90 years of high level experience.
Plenty of white space - nice big margins and space things out well so it looks good.
Look at 'scan value' after you have a draft - when you run your eyes over it for a particular role, do key terms and phrases stick out which makes it look right to someone with 10 seconds to make a decision whether to spend another 3 minutes reading it in detail? Make sure you use industry accepted terms and key 'buzz words' throughout (not too liberally though!).
Get someone else to check it for spelling, grammar and scan value.
Get someone else to check it again.
Don't worry about breaking the 2 page rule - this is almost always ignored for an experienced hire, and as CVs are usually in soft copy now the distinction is irrelevant. So long as it is succint.