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MCA Awards

 
#1 MCA Awards
14/02/2008 11:42

anon

What do you guys think of the MCA Awards?

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#2 RE: MCA Awards
14/02/2008 12:45

Toilette to anon (#1)

Still a complete irrelevancy. Lots of houses really don't bother and it is a bit of a love-in for the Big 4 and a few others. I mean Robson Rhodes won the best strategy award one year and closed their consulting business down within 6 months. The same year I think the overall winner was for work consulting on Metronet and that's not exactly been a raging success story

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#3 RE: MCA Awards
15/02/2008 12:31

pacman to Toilette (#2)

Toilette is right. Public sector projects are also over-represented in the awards because most private sector clients won't agree to have their projects publicised.

The awards tend to come down to whoever can be bothered to write a PR-friendly case study. The Big-4 and consultancies that have a lot of bench-time (e.g. Robson) will always have resources to throw at activities like that.

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