OK, at first I thought this was some kind of scam post, but having re-read it a few times, I'll give a serious answer.
a) Practical (no theory, only details of what works and what doesn't)
b) Very cheap or paid for by the company
c) No "role play" or other similar guff
d) Runs at convenient times, or accessible as a distance learning programme
e) The coach should do all the work. The student should merely absorb information and knowledge. No "prepare a presentation in advance, present it and then the group will give you feedback" nonsense thank you.
f) No stupid methodologies or acronyms. Just really down to earth, practical tips.
g) No NLP, hypnosis or voodoo type bull$hit techniques
h) Give the kids advice that has been tried and tested. Sit up straight, shoulders back, groom well, be clean/hygienic, polish your shoes, firm handshake, be polite but assertive, speak clearly, etc. None of this "assume the lotus position and visualise a situation where you get the outcome you want" type crap.
i) Keep it as a 'training course'. Plain and simple. No annual renewal or CPD points type guff.
j) Focus the advice on things that the attendee wants to know. Even if it's ethically dubious, e.g. in how to get a political advantage. Let them make up their own mind what's ethically OK or not. For instance, stuff like how they can tell if someone might be lying to them, or how to leave the office at 6pm without getting fired. None of this "be excellent in all that you do and you will soar like an eagle" junk.
That's it from me for now.