It's a rather bizarre name. To the American CEO no doubt the implication of bearing towards a point is obvious. I can't see that the same will be true for people who speak regular (rather than corporate American) English and other foreign tounges. It's not as bad as Monday which frankly for many people is the most hated day of the week. But it's an uncomfortable and awkward name without much resonance that no doubt reflects an uncomfortable and awkward compromise on the board
Bears today points tomorrow.