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BreakingPoint might have been better

 
#1 BreakingPoint might have been better
04/10/2002 00:00

Ricky Morton

Compare this with the Cap Gemini Ernst & Young deal where the EY name can be kept for up to 5 years so that the brand trust and name recognition will transfer. Good plan.

Change your name because you're terrified of the Enron guilt by association, lose all brand recognition, corporate trust and status and come up with a generic marketers answer. Bad Plan. Much like BA tailfins.

At least you can see the meaning in the name here, unlike Monday or even Braxton. I'm glad UK Consulting saw the light and teamed up with Atos rather than KCI.

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