What crass arrogance.
The name change is resultant upon
1. the stinking reputation which accountants, acting as pseudo consultants, have brought upon the management Consultancy industry over the past 30 years
2 a consequence of the threatened Government measures necessary to remedy the conflicts of interest and anti public interest behaviour of those accountancy firms which resulted in the wholesale sell off of the consultancy departments
and as such is a transparent and understandable endeavour to distance the continuing operations from the "illwill" rightly associated with the former governing practices.