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KPMG name change

 
#1 KPMG name change
04/10/2002 00:00

Antony Summerfield

WHATS IN A NAME : I don,t think it will impact Bearingpoint at all, they will have the freedom to change the companies profile and market perception without having to go through a massive change management programme, A very cost effective measure. Also if they need at any particular stage to use the market presence of KPMG then they just say "we used to be KPMG" . The other advantage is if KPMG get investigated for Accountancy fraud then it should manage the damage limitation of its name , A clever move by Accenture/Andersen Consulting.

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#2 Re: KPMG name change
09/10/2002 00:00

Drew Edgar

What crass arrogance.

The name change is resultant upon

1. the stinking reputation which accountants, acting as pseudo consultants, have brought upon the management Consultancy industry over the past 30 years

2 a consequence of the threatened Government measures necessary to remedy the conflicts of interest and anti public interest behaviour of those accountancy firms which resulted in the wholesale sell off of the consultancy departments

and as such is a transparent and understandable endeavour to distance the continuing operations from the "illwill" rightly associated with the former governing practices.

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