Tell us what you think of KPMG's rebranding to BearingPoint? Will it suffer the same fate as Monday!
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If that's the best of the 550 put forward what were the other like????
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There would have been better off buying the Monday brand for a discount.
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i am at 'breaking point' with stupid corporate names. rand blazer, back to the drawing board.
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Sounds remarkably as tho they wanted the failed brand 'Barings' in their name!! Does this indicate something for the future?? :-)
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I just keep thinking of yogi bear. It justs sounds too overbearing to me.
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A new brand name to consolidate their recent acquisitions? Unless you have something new and/or different to tell your clients, changing the name is at best a waste of time and resources. At worst you are telling your clients to take their business elsewhere.
As for the name itself, there doesn't seem to be too much wrong with it. I guess it is better than either "Monday" or "Consignia" - which isn't saying much.
Unless they can come up with a better reason WHY they are changing their name, it will be hard to convince clients and staff.
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what another load of tosh
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Contrary to what Rand Blazer might say, "Bearingpoint" does NOT have a literal meaing. Sticking two words together to make a company name does have a long history though, mainly among contractors! It's the standard way of creating off-the-peg companies, which one person bands then buy! Nice image, KPMG!!!
Did the same people who chose the name also rename the spokesman? Rand Blazer can't be a real name, can it?
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ha ha ha...you are right. BearingPoint simply doesnt mean anything. It doesnt sound professional... I guess, we will just have to bear with their shortcomings.
What are they thinking? To bear is such a burden.
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No matter how many of the large consultancies change their names or how often they do it, the model of having hundreds of consultants that have to be utilised will no longer be accepted. Trying to fit round pegs in square holes is no longer acceptable. The smarter consultancies are drawing on the availble skills to be more astute with their skills offerings.QA is an issue that can be managed.
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A waste of time, effort, money and resources. KPMG is a well known and respected name and everybody knows who they are and what they do. Who are... now what was that name again?
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well now i've heard it all...'Consignia'...'Monday'...and now 'Bearingpoint'...whatever next...550 other names...what were they like then...and as for focus groups god save us from them...had enough with blair's focus groups...got us nowhere other than ever more presentation with no useful content...reminds me of an old saying 'empty vessels make most sound'...
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KPMG should rebrand as FRIDAY.....
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It is funny how all the negative chicken shits are so critical in online forums. A name is a name. How a company delivers its services is another thing. There is an old saying that Critics are like eunuchs in a harem; they know how it's done, they've seen it done every day, but they're unable to do it themselves. Keep up the negativity if it makes you feel good you dorks.
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A poor choice for a consultancy firm. it sounds like a forgotten place in the middle of nowhere.
Very nerdy, in the same league of Accenture and Monday.
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