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Which has the strongest brand equity

 
#1 Which has the strongest brand equity
21/10/2006 09:48

grad

Which of the following has the strongest brand for consulting, audit and overall?

PwC, Deloitte, KPMG, EY

Cheers

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#2 RE: Which has the strongest brand equity
21/10/2006 15:28

brandmaster to grad (#1)

PwC is the only one of the four to make the Business Superbrands (i.e. B2B) list which is probably the closest reflection of client and industry views on brand strength. Interbrand tries to quantify brand equity but none of the Big 4 have enough to appear in its rankings (B2C companies tend to dominate).

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