Hi all, it hasn't bothered me until recently but it become increasingly aware that PA for all the work they do do not have a strong brand, especially outside of consulting. Although I work for the firm, I have to hold my hands up and say that I didn't have an idea who they were when I applied and were originally my 'safety' but as I progressed through recruitment and got to know more about their people, work, culture, they soon became one of my top choices. My concern is that when I decide to leave I won't have brand capital on my CV. I am and could be doing great work but will those outside consulting recignise this? Is this a massive problem? How do those in different segments of consulting e.g. McK, Acc, Deloitte, view the PA brand and PA?