I have been watching the program too. It is overly aggressive but I think a lot of the aggression is for TV. The public expect tension, aggression and drama which is why it’s getting such high viewing figures. The program is, after all, about Dragons and so if there were five Richard Farleys it wouldn’t work. This is, after all, how the Labour PR people made Gordon Brown interesting - by putting him at the centre of a tense and angry feud with the Prime Minister. Take away the feud and he just looks very boring.
The Dragons are mainly interested in taking very high stakes in businesses that are already established or have significant assets behind them. Their standard technique is to wait for someone who actually has some orders, profit or assets and then demand 50% of the company for a pitiful cash injection which most credit card companies would finance for 0%. All it says is that the business schools were right – equity is a very expensive way of financing a business.