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New Book - Please pass on the word...

 
#1 New Book - Please pass on the word...
03/07/2002 00:00

Claire

Dear Top-Consultant-person

I am trying to publicise Robert Craven's new book.... Do send this on to friends and colleagues that might be interested.

We are proud to announce the publication of

Customer is King: How to Exceed their Expectations

By Robert Craven

Foreword by Sir Richard Branson

Publication date: 11th July 2002 Price: £10.99

For further information contact Claire Morgan on 01225 851044

VIRGIN CHALLENGES BUSINESSES TO STAND OUT FROM THE CROWD

Businesses are being offered the opportunity to make their product or

service stand out from the crowd in a dynamic new book published by

Virgin Books. Customer is King by Robert Craven, puts the emphasis

back on the customer and stresses the importance of even the smallest

firm differentiating itself from the competition.

Customer is King is all about helping companies to exceed their

customer's expectations by getting back in touch with the vitality of

the moment of the sale, of seeing the customer like a friend and

treating them with respect, warmth, care and compassion.

In doing this, the book does not provide a comfortable read. Craven

provokes the reader to undertake self-assessments in order to answer

penetrating questions both about themselves and about their business,

such as

Examples of these questions are:

· What business are you really in?

· Where do you make money?

· Is this a good industry to be in?

· How do you raise profits quickly?

· What do your customers think?

The book, split into three parts, is a practical hands-on guide

including case studies, checklists and worksheets. It is also full of

practical tips, techniques and templates that can be applied in the

workplace.

Robert Craven is a leading UK mentor and consultant who has helped

over 1,000 companies achieve their business goals. His business best-

seller, Kick-Start Your Business, is also in the Virgin Business

Guide series.

Buy it at:

http://www.amazon.co.uk/exec/obidos/ASIN/0753506882/thedirectcentre

Claire Morgan. Phone +44 (0)1225 851044; Mobile : +44 (0)7721 892

592

The Directors' Centre, 1 The High Street, Woolley, Bath BA1 8AR W:

http://www.robert-craven.com

Apologies if you have received this by other means.

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