I am trying to publicise Robert Craven's new book.... Do send this on to friends and colleagues that might be interested.
We are proud to announce the publication of
Customer is King: How to Exceed their Expectations
By Robert Craven
Foreword by Sir Richard Branson
Publication date: 11th July 2002 Price: £10.99
For further information contact Claire Morgan on 01225 851044
VIRGIN CHALLENGES BUSINESSES TO STAND OUT FROM THE CROWD
Businesses are being offered the opportunity to make their product or
service stand out from the crowd in a dynamic new book published by
Virgin Books. Customer is King by Robert Craven, puts the emphasis
back on the customer and stresses the importance of even the smallest
firm differentiating itself from the competition.
Customer is King is all about helping companies to exceed their
customer's expectations by getting back in touch with the vitality of
the moment of the sale, of seeing the customer like a friend and
treating them with respect, warmth, care and compassion.
In doing this, the book does not provide a comfortable read. Craven
provokes the reader to undertake self-assessments in order to answer
penetrating questions both about themselves and about their business,
Examples of these questions are:
· What business are you really in?
· Where do you make money?
· Is this a good industry to be in?
· How do you raise profits quickly?
· What do your customers think?
The book, split into three parts, is a practical hands-on guide
including case studies, checklists and worksheets. It is also full of
practical tips, techniques and templates that can be applied in the
Robert Craven is a leading UK mentor and consultant who has helped
over 1,000 companies achieve their business goals. His business best-
seller, Kick-Start Your Business, is also in the Virgin Business
Buy it at:
Claire Morgan. Phone +44 (0)1225 851044; Mobile : +44 (0)7721 892
The Directors' Centre, 1 The High Street, Woolley, Bath BA1 8AR W:
Apologies if you have received this by other means.