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creativity thinking as a practical business tool - how much demand for this

 
#1 creativity thinking as a practical business tool - how much demand for this
23/05/2002 00:00

brian

What business demand do you think there is for creative thinking training for practical people?

My gut feel from my own experience as a industrial engineer is that there is limited understanding of what creative thinking is and how simple techniques and approaches can be used to increase the amount of innovation in a company.

Perhaps some people are put the concept of 'creativity' by its association with the stereotype of the 'creative person' - the flamboyant Lawrence Llewelyn Bowen type (who would not fit well into the average works canteen!) or by some of the dubious stuff that gets presented for the Turner Prize.

I'd be very interested in your comments.

Brian

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#2 Re: creativity thinking as a practical business tool - how much demand for this
23/05/2002 00:00

Scott Boys

I just participated (during the last two days) in a highly stimulating creative business thinking "seminar". The particular group that provides this service has found that Fortune 500 clients are willing, even repeatedly, to pay a premium for their services. Their clients include the likes of Disney, Johnson & Johnson, PepsiCo, Avon Products, M&M/Mars, Tenneco, John Hancock Insurance and Fidelity. Let's just say they have no shortage of satisfied, paying clients. For more information, you can review their Website at http://www.eurekaranch.com.

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#3 Re: creativity thinking as a practical business tool - how much demand for this
28/05/2002 00:00

Denis Baddeley

Brian,

I provide creative direction consultancy to global clients. The use and implementation of branding requires skill not flamboyance. Think tanks require 'creative' input. Engineers are creative but don't have frilly cuffs (often?)... creativity is very positive when guided.

... but yes is the simple answer and I would be interested in hearing more of your proposal.

Regards,

Denis

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#4 Re: creativity thinking as a practical business tool - how much demand for this
30/05/2002 00:00

Nick Gendler

Dennis, I've been toying with an idea to do with brainstorming groups. I'd quite like to run the idea by someone working in this field with a view to developing a product / service. If you'd like to discuss this please contact me : nick@workjoy.co.uk

Nick

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#5 Re: creativity thinking as a practical business tool - how much demand for this
31/05/2002 00:00

angus goldie

Brian

I believe there is a demand only it cannot be positioned as creative thinking becuase this conjusres up the wrong sort of image. People will buy problem solving but not creative thinking! Of course good engineers are amongst the best creative thinkers because they get things to work by thinking creatively - others need a little help from a framework to achieve the same.

regards

Angus

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